17 September 2020

The Crowbar Awards 2019 - The Nxt. The future is closer than ever. Together, let’s create The Nxt big thing in advertising.
23 October 2020 (Closing Date)

Dear Young Creative,

You are inherently driven to succeed. You use creativity as a force for good. You constantly redefine trends. You have a voice to show us the future you want to see. As the next generation of creative minds, you are your audience.

Just as you expect brands to deliver the next big thing for consumers, you are uniquely suited to deliver the same. Do what you're already doing as millennials, but now as creatives. It's time to represent your generation and show us how it's done. The Crowbar Awards 2020 has officially begun.

With the launch of our new website, students can get full details on how to participate, see which categories suit their career dreams, and submit their best work from now till 23 October 2020.

You asked, and you will be the one to answer: What's your next breakthrough?


1. The Nxt in Communication
2. The Nxt in Branding
3. The Nxt in Design
4. The Nxt in Digital / Innovation
5. The Nxt in Film & Photography
6. The Nxt in Health and Wellness
7. The Nxt in Good

What if your shopping cart buzzed to let you know you’ve exceeded your budget?


Best of Category
Crowbar Trophy and S$500 cash prize each

Best of Show
Best of Show Trophy and S$1000 cash prize

Winners may be awarded a paid internship in their respective fields,
spanning 3-6 months depending on the school's academic calendar.

Download the entry kit at crowbar.com.sg. We look forward to shining the spotlight on the next generation of creative minds.


Sponsors & partners - Organiser: Association of Accredited Advertising Agents Singapore. Official Agency: McCann Worldgroup, MRM//McCANN. Friends of 4As: fourmedia. Events Production: Unearthed Productions. Official Communications Partner: ://convertium. Technical Partner: Web Imp. © 2019 Crowbar Awards

 19 August 2020
Crowbar Portfolio Night 2020 Reviewers

Happening on 21 August 2020, here are the reviewers who will be involved in developing and shaping our next generation of emerging young talent!

Adam Miranda
Executive Creative Director
Fishermen Integrated
Adeline Siow

Senior Copywriter
BBH Singapore

Alvaro Bruch
Associate Creative Director
Andres Lopez
Senior Art Director
Geometry Asia Pacific
Christie Way
Creative Group Head
Desmond Tan
Executive Producer/Film Director
Elsa Peck
Creative Partner
Blak Labs
Geoff Ang
Geoff Studio
Hong Weilong
Head of Post Production
Madmen Studios
Johnny Tan
Executive Creative Director APAC
Koh Hwee Peng
Creative Partner
Blak Labs
Lauren Lim
Associate Creative Director
Low Jun Jek
Executive Creative Director
Mavis Neo
Creative Partner
TSLA Singapore
Meryke Naude
Creative Director
MullenLowe Singapore
Ozkan Kusay
Creative Group Head
Grey Group Singapore
Preet Kaur
McCann Worldgroup
Rachel Chew
Creative Group Head
Siddharth Joglekar
Creative Group Head
Wunderman Thompson
Sim Zong Yan
Art Director
McCann Worldgroup
Tay Guan Hin
Chief Creative Officer
BBDO Singapore
Theophilues Tan
Executive Creative Director
Theresa Ong
APAC Creative Lead
Thomas Yang
Deputy Executive Creative Director

DDB Singapore
YongPing Loo
Creative Director
Ogilvy Singapore



Fashion Designers from
Textile and Fashion Federation (TaFF)


Jo Soh
Programme Director
The Bridge Fashion Incubator
(A TaFF Initiative)
Jon Max Goh

Co-Founder & Chief Design Officer


Interior Designers from
Society of Interior Designers Singapore (SIDS)


Hendra Sutedjo
Managing Director
Orb Associates Pte Ltd
Jackie Lai
Design Principal
Copper Design Associates Pte Ltd
Kat Tan
               D Editors Pte Ltd              

To note: Details for Crowbar Portfolio Night has been sent out to all participating young creatives. Please reach out to wainee@aams.org.sg if you have yet to receive any information.


 14 Aug 2020

Check out the AAMS Talent Board, a repository of Singapore based talent, where skills and experience can be identified by employers easily.


We hope that you will share the AAMS Talent Board with anyone or any organisation that is being affected by furloughing or redundancies.

Upload your details here
Association of Advertising & Marketing Singapore

114 Lavender Street, #10-87 CT Hub 2
Singapore 338729.

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Congratulations to our Winners!

OMD Singapore 
Winner of SMA 2019 Agency of The Year 

Winners of SMA 2019
Winners List

Awards Gala | NexGen Presentation | NexGen Briefing | Judging 

For more information, visit our official website

Temasek Poly
Winner of Crowbar Awards 2019 Institution of The Year  

Winners of Crowbar Awards 2019
Winners List | Winning Works 2018

The Crowbar Awards Show | Crowbar Challenge Briefing | 
Crowbar Challenge Presentation

For more information, visit our official website


TBWA\ Singapore
Winner of GONG 2019 Agency of the Year 

Winners of Creative Circle Awards 2019
Winners List | Winning Works 2018

The Gong Show | Creative Circle Awards Judging 

For more information, visit our official website
LinkUPCRM Business Solution 2018 - Your most trusted process automation for your organisation.
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