Professional Conversion Programmes (PCP) 
for Content Strategists

Get funded while your new hire trains to be a content creation & marketing professional

The Professional Conversion Programme (PCP) for Content Strategist aims to upskill and develop executive and
managerial level employees from non-related working experience, into content creators & strategists in the industry. 

This PCP is also suitable to enhance individuals’ employability in content creation & marketing by providing them with
classroom training in latest knowledge and trends, and real experience in the field through On-Job-Training (OJT),
enabling them to make a career switch and take on new or expanded job roles in the ADMARCOM sector.

Participating companies will get to enjoy salary support of 70% for the new hire's salary for 6 months.
Salary support will be increased to 90% for Singaporean employees aged 40 years old and above.



Your Staff Will Be Trained Extensively On

CONTENT STRATEGY &  MARKETING DATA ANALYTICS & SEO COPYWRITING FOR CONTENT CRAFT & TECHNIQUES FOR COPYWRITERS CRITICAL THINKING
CREATIVE THINKING VISUAL LITERACY VISUAL CONTENT CREATION SOCIAL MEDIA MARKETING VIDEO CONTENT CREATION


More Information

Key Criteria Salary Support Grant Course Fees Grant Certificate
  • Singaporean or Permanent Resident aged 21 years & above
  • Must be a newly hired PMET for not more than 3 months and nominated by an eligible company
  • Offered full-time employment on a permanent terms with a minimum fixed monthly gross salary of $2,800/-
  • 70% of 6 months salary capped at $4k per month
  • 90% of 6 months salary capped at $6k per month for Singaporean aged 40 and above and/or Singaporean unemployed for more than 6 months

For new hires employed on 1st September 2020 to 28th February 2021:

  • 35% of 12 months salary capped at $2k per month
  • 45% of 12 months salary capped at $3k per month for Singaporean aged 40 and above and/or Singaporean unemployed for more than 6 months
  • 70% funded by WSG
  • Additional 20% funded by SSG for eligible SMEs
  • Full course fees at $14,000/-
  • Professional Certificate in Content Marketing & Curation

Contact
Wen Jie: wenjie@aams.org.sg | +65 8198-7076
Jenny: jenny@aams.org.sg | +65 9848-7979




The PDPA for collection of individual’s NRIC is effective from 1 Sep 2019. 

This is to inform that PCP Programme Managers (PMs) appointed by WSG are exempted.

4As, one of the appointed PMs may continue to collect, use or disclose NRIC data in the course of acting on behalf of public agency like WSG. 
[Source: Application of the Personal Data Protection Act, Point 3]