Singapore Advertising & Media Alliance (SAMA)

SAMA is formed as an alliance among Singapore Advertisers Association (SAA), Association of Acredited Advertising Agents Singapore (4As) and Association of Media Owners of Singapore (AMOS) in the spirit of mutual respect and co-operation in furthering the interests and objectives of the Alliance. The alliance is set up to promote and maintain high standards of professional conduct and best practices in the areas of advertising and marketing communications among media owners, advertisers and practioners in advertising and marketing communications.

The Confederation of Asian Advertising Agency Associations (CAAAA)

CAAAA is a unique institution. It is an amalgam of interest of only one interest group – advertising companies or advertising agencies as it's commonly referred to by many in the industry and media.

It is founded on the principle that advertising agencies have a specific business interest - which is distinct from that of advertisers and media owners. While advertisers, media and agencies together constitute the advertising industry, advertising companies/agencies are many a time under pressure from advertisers to reduce their compensation; and media owners look to directly dealing with advertisers, bypassing the advertising agencies. The issues facing the agencies are therefore peculiar which needs to be collectively addressed by them. CAAAA has taken on itself the role of shaping the future of the Asian agencies and through them be a catalyst to grow the advertising business itself.

Advertising Standards Authority of Singapore (ASAS)

The Advertising Standards Authority of Singapore (ASAS) is an Advisory Council to the Consumers Association of Singapore (CASE). It was set up in 1976 to promote ethical advertising in Singapore and is the self-regulatory body of the advertising industry.

Self-regulation means the responsibility of ensuring truthful advertising lies with both advertisers and consumers. This works in the interest of both advertisers and consumers because it ensures that through fair play, there is a balance of trust and responsibility between them. In the situation that an investigation into a misleading ad uncovers an unfair business practice, ASAS may refer the matter to CASE for action to be taken under the Consumer Protection (Fair Trading) Act.


Association of Media Owners Singapore (amos)

AMOS is the only professional body representing media owners in general for Singapore. Enjoy instant market recognition when your company join AMOS as a member and be represented as an accredited member. 

A non-profit organization, AMOS aims to provide local media owners a collaborative platform for mass & industry representation, for mediation, and aims to regulate ethical practices by providing added values to media owners and their clients. Serving the industry, AMOS also provides media courses at special member rate for its member-companies conducted by media professionals and invited speakers.

Consumers Association of Singapore (CASE)

The Consumers Association of Singapore (CASE) is a non-profit, non-governmental organisation that is committed towards protecting consumers interest through information and education, and promoting an environment of fair and ethical trade practices.

One of our key achievements is in lobbying for Consumer Protection (Fair Trading) Act (CPFTA) which came into effect on March 1, 2004. 

DesignSingapore Council (DSG)

The DesignSingapore Council was established in 2003, when the Economic Review Committee identified three new economic growth sectors for Singapore, namely - the Education, Healthcare and Creative industries.  The DesignSingapore Council is the national agency for design and is part of the Ministry of Information, Communications and the Arts.

We are the lead agency spearheading the DesignSingapore Initiative to establish Singapore as a global city for design creativity and excellence in Asia.


Infocomm Media Development Authority (IMDA)

The Infocomm Media Development Authority of Singapore (IMDA) promotes and regulates the media sector so as to contribute towards economic growth and help foster a cohesive and inclusive society.

To ensure a globally competitive Singapore media sector, IMDA invests in:

  • Enhancing the innovative capacity of the media sector;
  • Developing competitive media infrastructure;
  • Nurturing quality manpower;
  • Supporting sustainable enterprise development; and
  • Enabling Singapore media to go global.

Singapore Advertisers Association (SAA)

The Singapore Advertisers Association (SAA) was formed in 1952 as a non-profit organization, seven years after the Japanese surrendered their occupation of Singapore. The then British colony of Singapore went through a flurry of economic and political reforms culminating in the Rendel report that paved the way for local elections and put Singapore on the road to self-government.

It was about this time in 1952 that a group of enthusiastic advertisers led by the late Max Lewis of F&N fame who got together to form a trade association to foster their commercial interests germane to Advertising and to champion their cause for Advertising.

Singapore infocomm Technology Federation (SiTF)

The Singapore infocomm Technology Federation (SiTF) comprises corporate members ranging from local start-ups to established MNCs. It works with various stakeholders in the ICT industry to promote emerging technologies and ICT-related issues in areas such as Digital Media, Cloud Computing, Green IT, Wireless, Security and Governance.

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