The Association of Accredited Advertising Agents Malaya was formed (during this period Singapore was considered to be part of Malaya)


The Singapore 4As was officially registered as the Association of Accredited Advertising Agents Singapore.

Early '70s:

Together with the Singapore Advertisers Association (SAA) and Advertising Media Owners Association of Singapore (AMOAS), formed the Joint Education Council.



started the adverting trade journal, "Advoice", with SAA and AMOAS



Assisted in the creation of the Singapore Code of Advertising Practice



Co-hosted the prestigious 12th Asian Advertising Congress



Became an active member of the Advisory Council of the Advertising Standards Authority of Singapore (ASAS)



the inaugural Singapore Creative Circle Awards was launched



Jointly incorporated Media Circulation Services (MCS) with the AMOAS and SAA. MCS was renamed the Audit Bureau of Circulations (ABC) in December 2006.



The three associations - 4As, SAA and AMOAS set up the Institute of Advertising Singapore (IAS).



Initiated the Bankers Guarantee (BG) Substitution Scheme for members to help them increase their financial leverage by releasing collateral tied up with BG.



The 4As full-time Secretariat was formed



The Ad-Ucation council was formed to create a channel for dialogue between the industry and various tertiary institutions



Collaborated as an industry partner in a National Council Against Drug Abuse (NCADA) initiative campaign known as "The Partnership for a Drug-Free Singapore". This partnership, a first in Asia, follows a similar model in USA where the communication industry contributes their free time and discounted media space to the anti-drug cause



Launched the Students Creative Awards(better known as the
 Crowbar Awards) to foster creativity among students



Celebrated with the industry, the winning of over 100 major international awards by 4As members



Celebrated the 25th year of the annual
 Singapore Creative Circle Awards, affectionately known as The Gong Show



Co-hosted the 24th
 AdAsia (Asian Advertising Congress) together with three other industry associations - SAA, AMOAS and ABS ( Association of broadcasters Singapore)



Launched the inaugural
 Singapore Media Awards (SMA)



Launched the inaugural Creative Advisory Panel



Joined forces with other associations around Asia to form the Confederation of Asian Advertising Associations (C4A) that will be registered in Singapore.



Launched the Crowbar Seminar and Creative Exhibition



Launched new website www.admarcom.sg



Participated a
nd showcased DesignS exhibits as a part of Singaplural



Launched Nexgen as an extension of Singapore Creative Circle Awards



Launched the Creative CSR Awards & “Our Sustainability Conversation – Design Thinking & Corporate Citizenship” seminar as a part of Singaplural



Launched Nexgen as an extension of Singapore Media Awards



Launched The Big Crowbar Break Industry Mentoring Scheme, Winners’ Workshop & Career Fair


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